TradeInformer’s latest edition of The C-Suite features an in-depth conversation with Arthur Kbejan, Co-Founder of VantoFX, who shares his insights on transparency, technology, and efficiency in today’s brokerage landscape.
With over 15 years of experience in the trading industry, Arthur began his career at GFT in 2010, initially joining as an IT specialist before rotating across departments such as sales, dealing, and compliance. “I didn’t want to be robotic in my role,” he recalls. “I wanted to understand how everything worked.” That curiosity laid the foundation for a career that would span senior roles at Invast, oneZero, Multibank, and Tickmill, before launching VantoFX in 2023.
Unlike many startups, VantoFX was founded without external investors. Arthur explains, “We had the funds to start the company ourselves. I actually wrote my bachelor’s thesis on raising capital — but we decided not to do it.”
When asked what inspired him to create VantoFX, Arthur highlighted two core motivations: transparency and efficiency. “I wanted to build a fair broker, where clients have the tools and technology they need to succeed,” he said. “And I believe many brokers are overstaffed, which makes them less efficient. With better systems and streamlined processes, you can run a much leaner, more effective operation.”
A key part of that transparency is the firm’s decision to use cTrader. “When you work on the technology side, you understand how easy it can be for brokers to interfere with trades. That’s why we chose cTrader — because you can’t modify or manipulate trades,” Arthur explained.
Looking ahead, Arthur confirmed that VantoFX is in the process of obtaining an additional regulatory license, while continuing to grow through trusted partnerships and organic client acquisition. “You can’t buy trust overnight,” he said. “Even if you offered IBs a big markup, they won’t work with you until they know you. It takes time.”
Arthur remains optimistic about the future of trading, despite growing regulation. “People have been saying this industry is dying for 15 years,” he said. “Regulation won’t kill your business — inefficiency and bad technology will.”
